Twenty years of media leadership, distilled into an independent practice.
Jessica Gilhooley is an agency media strategy and planning leader with 20+ years driving omnichannel solutions for large, complex client businesses — including The Walt Disney Company, H&M, Puma, Epic Fortnite, and Lego Gaming.
A proven builder of high-performing teams and data-informed communications plans, with deep expertise in mix modeling, scenario planning, and strategic budget guidance across the full media spectrum.
Known for translating consumer insights into breakthrough strategy that delivers measurable client growth and lasting business impact.
- Based
- Los Angeles
- Education
- MBA, St. John's (Rome)
Selected experience.
2024 — Present
Principal
Gilhooley Consulting Group
Fractional CMO and Head of Paid Media support for early-stage adtech and consumer brands across CTV, audio, and DOOH.
2024 — Present
Partner
DXKulture, LLC
Operations leadership on a dual-sided ad-tech platform across CTV, display, audio, and DOOH.
2022 — 2024
SVP & Managing Director / Global Head of Integrated Media
IPG Universal McCann (REDSnap)
Led global media strategy for Epic Fortnite, Lego Gaming, Lucid Motors, Perplexity, Puma, H&M and more. Pioneered an AI-powered planning framework adopted across EMEA, LATAM, and APAC.
2021 — 2022
Managing Director, Co-Founder
Modern Formula
Co-founded a full-service media agency, sister to Unfold.
2016 — 2021
Co-Head of Media Strategy & Planning
The Walt Disney Company — ABC & Disney Channels Worldwide
Directed 100+ annual campaigns; helped architect the paid media framework that informed the launch of Disney+.
2014 — 2015
VP, Global Integrated Media Planning & Buying
Ignition Creative
Established a new global media division, securing $50M in new billings within 90 days.
2012 — 2014
Director, Digital Paid Media
RED Interactive (acquired by WME)
Grew department revenue 15× through new business and integrated strategy leadership.