Co-led ABC's media department across 100+ annual campaigns, contributing to its #1 network ranking in 2020. Architected the paid media framework that directly informed the launch of Disney+.
Directed end-to-end media for Disney's kids' properties — including the paid media strategy for the DisneyNow app launch and beta partnerships with Xandr, Comcast, and DirectTV.
Provided six months of interim senior media leadership for one of the world's largest fashion retailers — overseeing planning continuity, budget management, and cross-channel execution.
Led full media planning and buying across brand and performance channels, developing integrated omnichannel strategies that grew audience and improved campaign efficiency.
Built omnichannel media strategy for two of gaming's most culturally relevant franchises, blending always-on community with tentpole moment campaigns.
Developed go-to-market and audience-engagement strategies for AI-native and adtech brands — from media planning frameworks to platform partnerships.