Senior media leadership for brands that are ready to grow.
Engagements are scoped to the work — fractional retainer, project, or interim leadership. Every engagement is led personally by Jessica.
01
Omnichannel Media Strategy
End-to-end communications planning across CTV, digital, social, audio, OOH, and traditional. Plans rooted in audience insight and built to perform.
- Annual & launch communications plans
- Channel architecture & role definitions
- Always-on + tentpole calendar design
02
Mix Modeling & Scenario Planning
AI-augmented mix modeling and scenario planning that turn budget choices into measurable business outcomes. Built to inform real decisions, not decorate decks.
- MMM build, audit, or interpretation
- Budget scenarios & investment guidance
- Test-and-learn measurement frameworks
03
Fractional CMO & Head of Paid Media
Embedded senior leadership for early-stage adtech and consumer brands — equally fluent in brand building and performance growth. C-suite partner, not a deck factory.
- Go-to-market & launch strategy
- Channel mix optimization
- Performance & growth operating cadence
04
Team, Practice & Pitch Building
Scale the people and practices behind your media operation. Whether you're standing up a function from scratch or evolving an existing team, the result is a group that performs.
- Org design & talent strategy
- Capability development & upskilling programs
- New business & growth pitch leadership
Not sure what you need? Start with a conversation.
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